KAUTHAR

ALHADDAD

Presenting Ka the Label

About

My name is Kauthar, I’m 25 years old and I live in Sydney. I’m creative and detail-oriented and most people say that I’m an enthusiastic, easy-going individual.

As a fresh WSU graduate from the Bachelor of Design in Visual Communication, I carry foundational skills in Branding and Product Packaging Design. While design can sometimes be challenging and time consuming, it can also be enjoyable and therapeutic in a way.

It’s one of my strong suits and I hope to continue improving my skills to deliver the best outcome for potential clients in the future.

I hope to be involved more in Branding and possibly Social Media management projects, which will allow me to further expand my skillsets and creativity.

I know that if I’m left with a project or task, I will spend the time studying the deliverables and creating transformative, unique designs to help bring visions to life.

KA THE LABEL

KA The Label (pronounced kay-ay) is an existing small business that I started in 2020 with a passion for everyday jewellery.

Based on my research, a large percentage of consumers say that packaging design influences their purchasing decisions and are likely to buy products if they are packaged sustainably. With a complete rebrand and implementation of 100% sustainable packaging, KA The Label serves affordable, high-quality jewellery for the everyday muse. The brand’s commitment towards sustainability is a step in the right direction to gaining the trust, admiration and appreciation of my consumers.

KA The Label is a complete package that includes the branding, style guide, business cards, thank you cards, stickers, social media campaign, jewellery packaging and of course the jewellery itself.

Western Sydney University acknowledges the peoples of the Darug, Tharawal, Eora and Wiradjuri nations. We also acknowledge that the teaching and learning currently delivered across our campuses is a continuance of the teaching and learning that has occurred on these lands for tens of thousands of years.
Brand Design by: Khushi Mali
Web Design and Built by: Cludia Lam