Ever since I was a kid, I have been creative. I loved to draw and was known as “the kid that could draw” until I was about 12.
Throughout my teenage years, I changed around creative hobbies, pursuing sound design and music production. After graduating high school, I decided that design would be the best career path that integrated all my creative passions.
After graduating high school, I pursued design at TAFE, graduating with a Certificate IV in Design. After being told to pursue university after graduating from TAFE, I chose to study Visual Communication Design at Western Sydney University
“Munch-Kins” is a low-calorie chip brand targeted at Australian children aged 10 to 15. The goal is to entice children into eating healthier snacks with little impact on their caloric intake in a non-forceful way via vibrant branding, cartoons, and interactivity to reduce the rising rates of obesity in Australian children. Each flavour has their own mascot. Each bag contains a collectable of said mascot which is assembled from pieces pushed out of the collectable card.
“Munch-Kins” is a fully realised brand with distinct packaging, collectables, a personalised display stall and animated advertising for media platforms accessible to younger audiences.
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