The distinction between ‘GOOD’ and ‘GREAT’ is storytelling. This is Byron McIntosh, 21.
Balancing graphic design, photography, and videography, I am passionate about crafting compelling visual stories. Every project is approached with the goal of ensuring the message resonates with the target audience through effective storytelling. Specialising in photography and videography for sports, fashion, and public events, and focusing on branding and advertising in graphic design, I bring this philosophy to all my creative endeavours.
Morph’s 'YOU CAN.' campaign inspires balanced living amongst rising Type 2 diabetes and increasing sedentary lifestyles.
Targeting individuals aged 15-40, Morph's 'YOU CAN.' campaign highlights the benefits of integrating physical activity into busy schedules, without sacrificing career or academic aspirations. The project features six video adverts, branding, out-of-home posters, and photography, demonstrating that an active lifestyle can coexist with professional and personal demands.
Morph's vision is to create a world where active, healthy living is the norm, empowering everyone to lead fulfilling, balanced lives.
.png)
.jpg)
