Adrianna Baran is an emerging graphic designer based in Greater Sydney, who has a strong interest in branding, visual identity design and advertising.
She has pitched her concepts to clients such as Kosciuszko Heritage Inc., the Australian Youth Climate Coalition, WomSAT, the United Nations Association of Australia NSW Division, and Adobe, delivering impactful and effective creative outcomes.
Adrianna is passionate about creating functional, thoughtful solutions that leave a lasting impression and enhance the way we experience the world. Her strategic, concept-driven approach reflects her dedication to producing work that is not only visually compelling and harmoniously integrated but also results-driven.
Mendful is a social change campaign that addresses the critical issue of fashion overconsumption.
By reframing it as a relationship issue, the message encourages people to rethink their emotional and ethical commitment to what they wear. It calls for a shift from a short-term, impulsive, and unsustainable "fling" with fashion to a more responsible, thoughtful, and long-lasting "relationship" where people are more selective, mindful, and committed to the lifecycle of their clothing.
The Mendful campaign inspires people to invest in fewer, higher-quality pieces that they’ll care for and keep longer, fostering a healthier, more sustainable relationship with fashion.
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